by benben
Imagining a Direct Response iPad App
For advertisers, the debate about whether Apple's iPad provides superior experiences to its iPhone or Macbook is moot. With close to two million iPads sold in the U.S. by the end of June — and more than 200,000 more units selling weekly — iPadders are a rapidly growing enough audience to target with advertising.
Apple agrees. That's why it's launching iAd — an ad network for the iPhone, iPod Touch and iPad platforms. So adver
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