Adidas-Reebok Merger
OVERVIEW
Footwear is no longer viewed as a commodity that just offers protection for feet. What was hitherto considered a ‘Want' is today a basic ‘Need'. Today, the footwear trade is a vast and dynamic operation involving huge economies of scale. The low-cost countries are gaining foothold in international markets leading developed countries to import and outsource so as to meet their requirements. The athletic shoe segment is highly competitive in n
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